Precision Audience Wayfinding for local and growing businesses
Your Buyer Left a Trail. We Follow It.
People leave useful signals around the decisions they make.
Where they go, what they engage with, the markets they participate in and the characteristics surrounding a purchase opportunity can all help build a clearer picture of the audience a business wants to reach.
Creepy Ads turns that intelligence into a managed advertising campaign built around a specific business objective.
You bring us the customer you want more of and the action you want to create. We develop the audience strategy, build the campaign and put your advertising in position to reach the people most relevant to the opportunity.
Talk to Us About Your CampaignStart With the Opportunity
Every Creepy Ads campaign begins with the outcome.
- Who do you want to reach?
- What do you want them to do?
- What makes someone relevant to the opportunity?
- Where does that audience exist?
Those questions shape the audience strategy.
From there, we identify the information that matters, develop the audience and determine how advertising can reach those people intentionally.
The result is a focused campaign built around the business objective, with audience intelligence guiding how the media is deployed.
Audience Intelligence Makes the Campaign Smarter
Understand the Buyer in Context
A prospective customer can appear in several places, behaviours and moments before making a decision.
Creepy Ads brings relevant audience signals together so the campaign reflects more of the context surrounding the buyer and the opportunity.
That context helps determine who belongs in the audience and where media investment can create the greatest value.
Build the Audience Around the Objective
Every audience is developed for the specific campaign.
Geography, customer characteristics, relevant locations, behaviours, interests, market context and other available signals can contribute to the audience strategy depending on the business objective.
The appropriate audience may be highly concentrated or substantially larger. Its size follows the opportunity.
Refine the Campaign Through Response
Campaign activity creates useful information about the audience.
Response can help identify which segments, locations and campaign elements are generating stronger engagement, allowing the strategy to evolve throughout the campaign.
That learning can also inform future advertising and customer-acquisition decisions.
Connect Advertising With Measurable Action
Campaign measurement is selected around the objective.
That may include website activity, engagement, conversions and, where available and appropriate, location-based attribution that helps show how advertising exposure corresponds with visits to a defined physical location.
Advanced attribution capabilities are scoped according to the campaign.
You Bring the Goal. We Build the Path.
Creepy Ads is fully managed.
The business objective leads the strategy, while the technology supports the work behind it.
We determine the audience approach, recommend the media strategy, integrate the creative and manage campaign delivery around the outcome your business is trying to create.
That gives local and growing businesses access to sophisticated audience intelligence and advertising capabilities within a clear campaign strategy.
How Creepy Ads Comes Together
Define the Opportunity
We begin with the business objective, the customer and the action the campaign needs to create.
The clearer the opportunity, the more deliberately the audience can be developed around it.
Develop the Audience
Audience intelligence helps determine which people, characteristics, locations and market signals are most relevant to that objective.
The audience is built around the opportunity and the market surrounding it.
Build the Campaign
Audience strategy informs media selection, campaign timing and advertising delivery.
Existing creative can be integrated into the campaign, or creative development can become part of the engagement.
Measure and Refine
Campaign response is reviewed throughout the flight so media, audience strategy and delivery can continue to develop around the objective.
Reporting provides visibility into campaign delivery and the response generated by the audience.
Built for Defined Business Opportunities
Creepy Ads works especially well when a business can clearly describe the customer it wants to reach and the action it wants that customer to take.
A retailer may want more visits from people relevant to its category. An equipment company may want to reach businesses connected to a particular industry. A professional service firm may be pursuing a defined type of client. A destination business may want to reach visitors connected to a specific market or experience.
The opportunity defines the audience.
That makes Creepy Ads particularly useful for local and growing businesses that want a focused customer-acquisition campaign supported by professional audience strategy and managed media.
Find Customers Around Real-World Opportunity
Location can provide valuable context when it has a meaningful relationship to the buying decision.
A trade show can reveal an audience connected to a particular industry. A showroom may indicate interest in a product category. A commercial district, event, facility or destination can help identify people whose real-world activity connects them to the campaign objective.
Creepy Ads can incorporate relevant location intelligence into the wider audience strategy where appropriate and available.
The value lies in understanding what the location tells us about the audience and how that information supports the business objective.
Creepy Ads or PAW Grow?
Creepy Ads is designed around a defined customer opportunity. You know the type of customer you want to reach, the offer or objective you want to put in front of them and the market in which the opportunity exists. We develop the audience intelligence, campaign strategy, media and measurement around that goal.
PAW Grow begins one level earlier when the growth opportunity itself needs to be explored or developed. It can help organizations identify which customer segments, markets and commercial opportunities deserve attention, then build the acquisition strategy around them.
In simple terms, Creepy Ads helps you pursue a defined customer opportunity. PAW Grow helps you determine and pursue the customer opportunities that can drive growth.
Questions We Get
Can you reach people who attended a specific event?
Yes, where the relevant audience data is available and appropriate for the campaign.
Trade shows, conferences, expos and other defined events can provide useful audience context when attendance has a meaningful relationship to the business objective.
Campaigns can also incorporate historical audience information where suitable data remains available.
Can you reach people who visited a competitor or another relevant location?
Location can be incorporated into audience strategy where appropriate and available.
Relevant stores, showrooms, facilities, event venues, trade floors and other defined locations can provide useful context about the people connected to a market.
The strategy considers why that location matters to the customer journey and how it connects to the outcome the campaign is designed to create.
How is Creepy Ads different from Google or Meta advertising?
Google and Meta provide valuable advertising environments.
Creepy Ads begins with the business objective and audience strategy. We determine who the business needs to reach, what makes that audience relevant and which media approach best supports the campaign.
The platform follows the strategy.
What kind of data does Creepy Ads use?
Creepy Ads draws on permitted audience and market intelligence relevant to the campaign objective, geography and available media capabilities. The exact mix varies by campaign and can incorporate multiple data sources and signals.
Where device-level advertising identifiers are involved, they are handled as de-identified or pseudonymous identifiers within established advertising systems, with campaign structure aligned to applicable privacy and advertising requirements.
How much does Creepy Ads cost?
Creepy Ads campaigns are scoped around the audience, geography, campaign duration, media requirements and business objective.
Monthly programs and defined campaign flights are available, with media delivery, creative requirements and any advanced attribution capabilities established before launch.
How long does a Creepy Ads campaign run?
Campaign duration follows the opportunity.
Creepy Ads can support ongoing customer-acquisition programs as well as defined campaign flights for launches, events, seasonal opportunities and other time-sensitive objectives.
We recommend the campaign period according to the audience, media requirements, budget and outcome being pursued.
Who develops the audience?
Audience development is managed as part of the campaign.
We combine the business information you provide with relevant audience intelligence and campaign strategy to determine which audiences deserve advertising attention.
The audience can then be refined as campaign response provides additional information.
How much technical knowledge do I need?
You focus on the business objective, customer context and desired outcome.
We translate that into audience strategy, media recommendations, campaign delivery and measurement.
You receive clear recommendations and reporting while the technical infrastructure supports the campaign behind the scenes.
Can Creepy Ads measure visits to my location?
Where location-based attribution is available and appropriate, reporting can help identify visits associated with devices reached by the advertising campaign.
Attribution requirements and capabilities are determined during campaign planning.
What kinds of businesses are a good fit for Creepy Ads?
Creepy Ads is particularly useful for businesses with a defined customer, a meaningful purchase decision and a clear campaign objective.
That can include local and regional businesses, professional services, equipment and industrial companies, automotive businesses, retail, destination businesses, property-related businesses and other growing organizations seeking a more intentional way to reach prospective customers.
Should I choose Creepy Ads or PAW Grow?
Creepy Ads is a strong fit when you already have a defined customer, campaign objective or market opportunity you want to pursue.
PAW Grow is designed for broader customer-acquisition and growth challenges where audience intelligence can help determine which customers, segments or opportunities deserve investment.
Both use Precision Audience Wayfinding. The difference is the scope of the business question being solved.
Where can Creepy Ads campaigns run?
Creepy Ads can support campaigns across Canada and the USA, including local, regional and multi-market campaigns.
Geography, audience availability, media capabilities and campaign requirements determine how each campaign is structured.
Bring Us the Goal
Tell us who you want to reach, what you want them to do and what opportunity you are pursuing.
We develop the audience intelligence and advertising path around it.
Your campaign recommendation can bring together audience strategy, creative, media deployment and measurement in a structure designed specifically for the opportunity.
Ready to Get
Creepy?
Your customers leave signals around the decisions they make.
Creepy Ads helps turn those signals into a clearer audience, a deliberate advertising strategy and a measurable path to the people most relevant to your business.
Complete the short campaign intake and, where there is a fit, we will invite you to an Audience Briefing to explore the opportunity.
Creepy Ads is part of PAW™: Precision Audience Wayfinding. PAW is currently available exclusively through Schif And The City.