PAW combines audience intelligence, strategy, precision advertising, creative integration and measurement to help organizations reach the people most likely to move an objective forward. Whether the goal is growth, advocacy, election, recruitment or market expansion, PAW starts with the outcome and works backward to the audience.
We determine who matters to that objective, how to reach them, what they need to see and how response will be measured.
That is Precision Audience Wayfinding.
Markets
Canada & United StatesWorks with
Your existing teamModel
Managed, not self-serveWe establish what the campaign is expected to accomplish and what a meaningful response looks like — before a single platform is chosen.
Audience intelligence identifies the people, segments, locations and market context most relevant to that objective. Relevance can be worth more than size.
Media strategy, precision advertising and creative are aligned around reaching the identified audience — across the channels that serve the strategy.
Campaign response is evaluated against meaningful actions and outcomes tied to the objective — not impressions for their own sake.
PAW integrates with existing agencies, marketing teams, campaign consultants, communications teams, media buyers and creative partners — your strategy and creative stay in place while PAW supplies audience intelligence, precision media and measurement.
PAW is not a self-service advertising platform. It is a managed audience intelligence and advertising solution connecting strategy, media, creative and measurement around a defined objective — platforms and channels are selected to serve that strategy.
Audience relevance can be more valuable than audience size.
PAW Insights examines audience intelligence, advertising performance, campaign measurement, recruitment, advocacy, elections, customer acquisition and market expansion.
A strong advertising audience is large enough to capture the available opportunity and focused enough to maintain relevance.
→The more valuable question is whether those impressions are reaching people with a meaningful connection to the business opportunity.
→PAW stands for Precision Audience Wayfinding. It is a managed audience intelligence, strategy and precision advertising solution designed to identify and reach the people most relevant to a defined objective.
No. PAW is not a self-service advertising platform. It is a managed solution bringing together audience intelligence, strategy, media activation, creative integration and measurement.
Yes. PAW works alongside an existing agency, marketing department, campaign team, communications firm, consultant, media buyer or creative partner.
From larger organizations with sophisticated audience and media needs to small and medium-sized businesses using Creepy Ads by PAW as a focused entry point.
Yes. PAW supports campaigns in Canada and the United States based on campaign requirements, applicable regulations and available media capabilities.
You know what you need to accomplish. PAW helps determine who matters to that outcome and how to reach them.